Meetings No 18
Chart a New Course to a Blue Ocean
Atti Soenarso: “In blue oceans competition has no meaning.”
Cover Story
Embracing Diversity and Inclusion
Sofia Falk: “Today businesses are eager to find solutions.”
Recharge to Thrive Again
Dr. Rajkumar Reghunathan on burnout management.
Sydney Set for Business Event Boom
82 international events are in the pipeline for 2017–2023.
Knowledge Exchange
Meetings Are a Significant Economic Driver for Whistler
Insight into the city’s venue role from Mayor Nancy Wilhelm-Morden.
Knowledge Hub
Converting to Convention
Abdulla Bin Souqat on designing Dubai as a destination.
Sports Events
Sport and the City
Barbara Martins-Nio: “Successful sports cities have a clear strategy.”
The Road Not Taken
A poem by Robert Frost.
CWT Foresees Event Growth in 2017
Safety, security and technology are expected to be major trends.
IBTM World Unveils Ultra-relevant Content for Meeting Planners
A knowledge programme shaped by attendees’ priorities.
Economic Multiplier
Driving Collaboration and Innovation Through Personality
Meet Gavin Poole, CEO of London’s new tech campus, Here East.
How Business Titans Do It
A Mastery Session by Robin Sharma.
IBTM World Announces Award Shortlist
Ten finalists will compete for Technology and Innovation prize.
Brain Check
Pleasurable Dopamine Rushes
Tomas Dalström interviews Professor Lars Olsson.
Fixed vs. Growth Mindset
Roger Kellerman: “Why limit yourself when you can keep on learning?”
Award winner
Gothenburg ranks number one
among sustainable and innovative cities.
association meetings
Inaugural Winners
of Incredible Impacts Grants Announced.

Nigeria, Senegal and Cape Verde
dominate the West African hotel pipeline with 77% of the total planned hotel rooms.
business Intelligence
Business events
must adopt Olympic standard when it comes to safety.
hotel news
Dubai’s first all-inclusive resort
sees big rise in demand.
maximum meeting place
Paris Convention Centre:
the largest conference centre in Europe.
Business Intelligence
Digital focus gives 13% uplift
for Denmark on German MICE market.
meetings create meetings
European Association Summit 2018
8-9 March 2018 at the SQUARE - Brussels Meeting Centre.
Big meetings big money
The summit of cardiology to return to London
despite Brexit as the city commits to healthy streets.
business intelligence
Increasing value of meetings, incentive and events sector in Hamburg
3 million overnight stays in 2016, worth more than 706 million euro,
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Sponsor Logo
Chart a New Course to a Blue Ocean

If you were to ask the younger employees in your company or organisation about the things that would make them feel most wanted, the opportunity to stay and develop together with the company would probably be top of their list. Many of us are convinced that committed employees are key for companies and organisations to succeed in the long term.

A few years ago we wrote about The Blue Ocean Strategy, an international bestseller in about 30 countries that presents 15 years of research on over 150 companies. The authors, W. Cham Kim and Renée ­Mauborgne, urge companies to break free from the cut-throat competition, the red ocean, by producing their own market space, a blue ocean, where ­competition is irrelevant.

In the red waters, the industry boundaries are defined and accepted and the game rules are known by all. Here, companies try to be better than their rivals in order to grab a greater share of the market. The more actors there are, the more limited the opportunities for profit and growth. Cut-throat competition turns the red ocean blood-red. New knowledge is not used. Intellectual capital, which we have talked about in Sweden over the past 20 years, is probably not assigned any value in an annual report and in all likelihood is not even listed as a topic.

A blue ocean is an untapped market where you create a new demand and opportunities for highly profitable growth. Some blue oceans have been built outside existing industry boundaries, but most have been created based on red oceans by extending industry boundaries. In blue oceans, competition has no meaning, as the game rules have yet to be set.

The book shows strategies and methods for finding blue oceans. It explains how to identify and look beyond your business operations at what actually creates new customer value, not just how to increase customer value. The book teaches the methods using concrete, international examples. It describes analysis tools that show how companies can act systematically to produce their own blue oceans.

Like the discussion about Fixed versus Growth Mindset, it is about daring to see development paths as opportunities, rather than obstacles – understanding that new knowledge must be constantly obtained or our company/organisation will ­stagnate, stop developing and sink to the ­bottom of the dead red ocean.