november 2016 | Radar
Sydney Set for Business Event Boom
Business Events Sydney (BESydney) reports that a $360 million pipeline of meetings, conventions and incentives has been secured for the city, which is consistently ranked as the number one destination in Australia for business events.
BESydney has confirmed over 82 international events for the city in the period 2017–2023 that will deliver more than $360 million in direct expenditure to New South Wales (NSW).
Col Hughes, BESydney’s chairman, speaking at the company’s AGM, which was held as a test event at the new International Convention Centre Sydney (ICC Sydney), says: “The results that BESydney has secured during the construction of ICC Sydney are remarkable. This success is credit to the team’s determination and the support of our stakeholders including the NSW Government, City of Sydney, our partners and members, and of course our broad network of passionate Sydney supporters who work with us to build strategic business cases to take to global clients.”
In the period 1 January 2015 to 30 June 2016, the organisation brought in 120 events worth over $300 million in business for NSW. Some of these events were also delivered in this timeframe, given the short lead nature of the Asian incentive business.
Lyn Lewis-Smith, CEO of BESydney, says: “It’s always rewarding to see our city’s best come together to bid and win events that will contribute to a brighter future. We know that the broader impacts of business events are positive agents of change for trade, investment, research and collaboration.”
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