Meetings No 18
Chart a New Course to a Blue Ocean
Atti Soenarso: “In blue oceans competition has no meaning.”
Cover Story
Embracing Diversity and Inclusion
Sofia Falk: “Today businesses are eager to find solutions.”
Recharge to Thrive Again
Dr. Rajkumar Reghunathan on burnout management.
Sydney Set for Business Event Boom
82 international events are in the pipeline for 2017–2023.
Knowledge Exchange
Meetings Are a Significant Economic Driver for Whistler
Insight into the city’s venue role from Mayor Nancy Wilhelm-Morden.
Knowledge Hub
Converting to Convention
Abdulla Bin Souqat on designing Dubai as a destination.
Sports Events
Sport and the City
Barbara Martins-Nio: “Successful sports cities have a clear strategy.”
The Road Not Taken
A poem by Robert Frost.
CWT Foresees Event Growth in 2017
Safety, security and technology are expected to be major trends.
IBTM World Unveils Ultra-relevant Content for Meeting Planners
A knowledge programme shaped by attendees’ priorities.
Economic Multiplier
Driving Collaboration and Innovation Through Personality
Meet Gavin Poole, CEO of London’s new tech campus, Here East.
How Business Titans Do It
A Mastery Session by Robin Sharma.
IBTM World Announces Award Shortlist
Ten finalists will compete for Technology and Innovation prize.
Brain Check
Pleasurable Dopamine Rushes
Tomas Dalström interviews Professor Lars Olsson.
Fixed vs. Growth Mindset
Roger Kellerman: “Why limit yourself when you can keep on learning?”
Award winner
Gothenburg ranks number one
among sustainable and innovative cities.
association meetings
Inaugural Winners
of Incredible Impacts Grants Announced.

Nigeria, Senegal and Cape Verde
dominate the West African hotel pipeline with 77% of the total planned hotel rooms.
business Intelligence
Business events
must adopt Olympic standard when it comes to safety.
hotel news
Dubai’s first all-inclusive resort
sees big rise in demand.
maximum meeting place
Paris Convention Centre:
the largest conference centre in Europe.
Business Intelligence
Digital focus gives 13% uplift
for Denmark on German MICE market.
meetings create meetings
European Association Summit 2018
8-9 March 2018 at the SQUARE - Brussels Meeting Centre.
Big meetings big money
The summit of cardiology to return to London
despite Brexit as the city commits to healthy streets.
business intelligence
Increasing value of meetings, incentive and events sector in Hamburg
3 million overnight stays in 2016, worth more than 706 million euro,
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CWT Foresees Event Growth in 2017

The forecast for 2017 from Carlson Wagonlit Travel (CWT) Meetings & Events predicts growth and expects safety, security and technology to be among the major trends.

The annual forecast brings together data and insights on all aspects of the industry with an aim to help meeting planners to budget and plan for the coming year.

Analysts predict that GDP growth globally will be slightly lower in 2017, indicating that getting the best value for money and reducing the cost per attendee will be higher priorities for planners. Despite an expected decrease in client meeting spend in some regions, the forecast still predicts overall growth for the industry.

Expected developments highlighted by the forecast include: a move to a buyer’s market in North America, with hotel supply expected to surpass demand for the first time since 2009; a decrease in hotel rates in Brazil due to the solid infrastructure and supply surplus created by the recent World Cup and Olympic Games; a rise in costs per attendee and group size in Asia Pacific and a 25 per cent increase in the number of meetings; more meetings and event bookings for midscale hotels in Europe due to factors such as strict company guidelines, reduced budgets, savings targets and increasing industry regulations for buyers.

Three major trends are identified in the global meeting and events industry. Food and beverage prices are expected to rise as a result of increased production costs, changes in imports and exports, and the surge in special dietary requests from attendees. Concerning safety and security, traditional tracking of air travellers will expand to include manifests of all meeting attendees in order to facilitate emergency planning. Virtual attendance will increase across the industry using technology that provides remote attendees with two-way interaction capabilities.

The forecast also provides tips on improvements within the industry in 2017. In the case of advance strategic meetings management programs, it states: “Focus on the strategy, not the tactics and big impact areas. Consider outsourcing components of your program to accelerate development and add outside expertise, especially venue sourcing.” There is a call to optimise technology: “Re-examine your technology use to ensure support and value for your organisation and objectives” and implement a small meetings strategy: “Using transient spend with your small ­meetings program can maximise program benefits and cost.”

Summing up the coming year for the industry, Cindy Fisher, vice president and global head, CWT Meetings & Events, says “Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world. By being flexible with timing and destinations, planners can take full advantage of the current market to optimise their meetings and events, and produce better results.”

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