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No 10
Intro
Atti Soenarso on the emergence of a new economy.
Cover Story
Which industry can deliver knowledge of the future? Answer: the Meetings Industry
Psychological Meetings
Hans Gordon on our meeting places and navigation difficulties.
Intermission
The relief of a poem.
Brand experience
On swimming from the red to the blue ocean.
Sharma
Getting What You Want While Loving What You Have.
Brain Check
We understood that with perfect dramaturgy you could make both rubbish films and fantastic films.
Kellerman
Roger Kellerman on six strategic moves that make a difference.