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No 16
Intro
Atti Soenarso: The foundation of all other liberties.
Cover Story
On London's remarkable success.
Psychological Meetings
Hans Gordon: Sometimes it’s good to have a rethink.
Lefterow
Annette Lefterow: Balance is the key to life.
Intermission
Marutaro – the smiling dog from Japan.
Pilot Study
Why don’t destinations target meetings delegates?
Pilot Study Comment
Delegates are also consumers
Pilot Study Comment
It's doubtful that a bureau can do this marketing on its own
Pilot Study Comment
The future is content marketing, not destination marketing
Perspectives
Jan Rollof on examining different perspectives.
Share
Sharing the idea of excellence.
Sharma
Robin Sharma: My new gold standard.
Brain Check
Samuel West on the value of play.
Kellerman
Roger Kellerman: We need to know more.