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The involvement of Meet in Reykjavik ambassadors generates around $100 million

The Meet in Reykjavik Ambassador Club consists of a range of experts and academics with the common objective of bringing conferences and events to Reykjavík, the capital city of Iceland. The Ambassadors have in recent years been involved in hosting conferences as well as securing future events. These previous and confirmed future events include a total number of around 32 thousand guests, generating approximately $100 million in foreign currency earnings into the Icelandic economy. This is a testimony of the huge economic impact a small group of people can have.

At the Meet in Reykjavik annual Ambassador event in HARPA conference centre, The President of Iceland, Mr Ólafur Ragnar Grímsson, gave the opening speech and touched on Reykjavík’s and Iceland’s unique ability to receive international conferences and meetings. The Mayor of Reykjavík spoke of the opportunities to generate foreign currency earnings and of strengthening the knowledge society.

By linking together the contact networks of the Meet in Reykjavík Ambassadors and marketing efforts of the Convention Bureau, a significant increase is anticipated in the number of international conferences, meetings, incentive tours and events. A recently developed service support for the Ambassadors is a Meet in Reykjavik app. It is free and can be downloaded by everyone.