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Connections Meetings brings new event philosophy to MICE sector

Connections, a division of London-headquartered Travel Weekly Group, has launched Connections Meetings for the global MICE sector. The inaugural event takes place on December 9-12 in Portugal. Delegates begin their experience at the Hilton Doubletree in Lisbon before a private train transfer to the Conrad Algarve.

Connections Meetings brings together an exclusive invite-only group of senior MICE buyers, planners and suppliers from across the global sector. In keeping with the Connections philosophy, the meetings’ programmes are designed to create memorable shared experiences that lead to long-lasting business relationships.

Micaela Giacobbe, founder of Connections and director of commercial events, said: “All events organised under the Connections brand share one common goal: to provide a platform for buyers and sellers to bond with each other by participating in a range of shared activities and experiences.

“The Connections Meetings programme will be focused heavily on learning how to design and deliver the best possible meetings and events. We want our exclusive delegation to leave events equipped to implement change and improve the way they conduct business. And we will be leading by example.”

Alongside founder Giacobbe, a team of experienced MICE experts is driving the Connections Meetings series. Mike van der Vijver, a meeting designer, consultant, and facilitator, with some 25 years’ experience in the meeting industry, is a key figure in the event content development team. Meanwhile sector specialist Christina Petrova’s engagement with the global buyer community ensures the highest caliber buyer delegates are in attendance.

Van der Vijver said: “In line with proper design, we will enquire before the meeting about what our participants would prefer to learn. We will incorporate those outcomes in the programme. We will provide a double focus: on the one hand the helicopter view of how to improve meetings in general, and on the other practical solutions for the typical headaches facing all meeting owners, such as poor speakers. ”

Finally, head of business development for Connections Meetings is the highly experienced David Benitez. He said: “This is the next generation of human-to-human B2B events in the meetings industry. The whole programme is a networking exercise. The one-to-one experiences create strong emotional ties between participants will be exercised throughout the designed programme. From the lunches, the dinners, the group experiences, and learning experiences, everyone will be able to network with their relevant potential business partners.

For more information on Connections Meetings and to view the programme for the inaugural event in Portugal, please visit www.weareconncetions.com.

---------------------------------------------------------------------------------------------About Connections

Connections (www.weareconnections.com) organises events for the global luxury travel and global meetings, incentives, conferences and events (Mice) sectors. It is owned by the Travel Weekly Group and headquartered in London.

Connections Luxury is the global, senior and exclusive B2B event providing hand-picked luxury travel suppliers and buyers with memorable experiences that lead to meaningful and long-lasting business relationships. Each event welcomes just 80 delegates (30-40 top buyers, 30-40 selected luxury suppliers and sponsors). Buyers are selected through extensive research and recommendations together with existing partners and suppliers. They represent key and emerging luxury travel markets (including the US, China, Brazil etc) and are relevant to the destination in which an event takes place. Delegates are only drawn from the most prestigious global luxury travel companies, including airlines, accommodation providers, private jets, yacht charter, cruise lines and destinations.

Connections Meetings will be the global, senior, exclusive, focused event providing hand-picked MICE buyers and suppliers’ effective meeting design programmes and tailored memorable experiences that lead to long-lasting business relationships. Connections involves just 30-40 meeting owners and planners from key and growing markets across the globe and 30-40 selected suppliers.

The Connections team will be bringing a wide variety of MICE buyers together at the upcoming Meetings event. Some buyers will represent large corporates, eager to book their next international board meeting or global sales kick-offs. Others will be looking for partners to support their industry conventions or exhibitions. All will be focused on doing business in the MICE sector.