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MeetGreen appointed Official Sustainability Consultants to IMEX America
The IMEX Group will continue to build on its strong environmental track record and reputation on green issues when it launches IMEX America in October 2011. To help the new US tradeshow achieve its environmental objectives, the organisers have appointed MeetGreen as the show's Official Sustainability Consultants.

The first IMEX America will take place at the Sands Expo Convention Center at the Venetian/Palazzo 11 - 13 October 2011. In the next year, the IMEX Group and its many partners will work closely with MeetGreen to set green standards for transportation, food and beverage and the venue in particular.

Earlier this year the Las Vegas Sands Corporation unveiled Eco 360, a broad-ranging energy efficiency and environmental initiative. With the recent LEED certification (Leadership in Energy and Environmental Design) of the Venetian and the conference center, the combined properties now comprise the largest adjoined LEED-certified building in the world. This, together with the company's focus on developing vendor partnerships that comply with its green policies makes the Sands Expo the ideal home for IMEX America.

With the launch of its first tradeshow for the international meetings, events and incentive travel industry in Frankfurt eight years ago, the IMEX Group set out to establish new standards for environmental best practice in the exhibition industry. As a result this year, IMEX in Frankfurt reduced its total waste output by 30 tonnes compared to 2009 and reduced paper usage by 8 tonnes and cardboard by 7.5 tonnes. The company also sets yearly environmental goals for the recycling and reuse of a wide range of other materials including carpeting and visitor badges.

Says Amy Spatrisano, principal of MeetGreen: "Las Vegas is not usually top of mind when you think of sustainable destinations yet there are great strides being made by Las Vegas venues. We're looking forward to this tremendous opportunity in working with IMEX America to support their commitment to produce a sustainable trade show by using a progressive approach with Las Vegas venues and vendors to elevate the level of sustainable practices being implemented."

IMEX Group CEO, Carina Bauer comments: "IMEX America is going to be a genuinely unique model of trade show. The show will have three core pillars to it that will make it unlike any other trade show in the US: the largest hosted buyer program in North America combined with a unique online appointment system; a focus on high quality professional education supported by our Strategic Partner and major educational providers, MPI, and a dedication to sustainability and innovation. We intend to do our utmost to meet - and set - some very demanding green standards for IMEX America and MeetGreen's expertise and guidance, as well as their excellent industry partnerships, will play a fundamental role in helping us achieve our objectives."

MeetGreen works with progressive global organisations to integrate sustainable practices and produce conferences and events that deliver targeted business results. Since the company's founding in 1994, MeetGreen has pursued its vision to continuously transform the global meetings industry through leadership, innovation, education and performance.

IMEX America's unique model will ensure that 2,000 hosted buyers from the association, corporate and agency sectors attend the show. 80 per cent of hosted buyers will be from North America and 20 per cent from the rest of the world. All will place business internationally as well as in the US and all will benefit from exclusive access to the IMEX online appointment and diary messaging tools which this year generated over 57,000 group and individual business appointments between buyers and exhibitors at IMEX in Frankfurt.

 

Photo: IMEX Group CEO, Carina Bauer