torsdag 25 november 2010 | business intelligence
Kyoto singled out as top destination
US and European meeting planners use industry seminar to describe Kyoto as No. 1
As part of a recent Fam trip to Japan, participants were asked to provide feedback to the destinations involved, allowing their hosts to learn from the knowledge and experience of several leading international event organisers and planners.
The seminar allowed over 100 local industry figures to discuss market demands in the new economic environment and receive hints on how Japan can respond to win new business. It was an initiative of the Japan Tourist Agency, a new national government body, with the task of increasing visitor numbers to Japan.
During the discussion, Kyoto alone was singled out for particular praise in its ability to serve diverse needs across incentive travel, corporate meetings association and congress markets.
Kyoto Convention Bureau’s international marketing coordinator, James Kent: “It seems the speakers were wowed by the majority of what is on offer in Japan – and they were in a strong position to comment having taken part in a four-day whistle stop research trip of the country. In particular the experiences that stood out were kimono wearing, calligraphy and flower arranging in Kyoto, as well as spa treatment in Yokohama and a Taiko drumming crash course in Tokyo.”
Comments during the panel discussion included:
“The opportunity to touch Japanese culture in everything that they do will really appeal to my clients.”
“I am in the process of looking for new destinations in response to the demands of my clients; they are asking for the Far East, I am pleased to suggest Japan.”
“Kyoto is the number one place in Japan to bring incentive travel groups for the authenticity of the venues, team building experiences, educational opportunities and parties.”
Kent says their responses were an honour: “I am delighted that these people found Japan to be so attractive and we in Kyoto are looking forward to the challenge of making sure their expectations are comfortably exceeded. I will be taking these valuable teachings back to my industry colleagues in Kyoto and discussing with them how the industry as a whole can serve business events better in this post Lehman shock economy.”
Facts of Kyoto Convention Bureau
Kyoto is consistently ranked as Japan’s second most popular city for meetings, conferences and events – and is increasingly the number-one choice for company incentive travel.
• Kyoto offers a range of modern meeting facilities, unrivalled international access, low-cost high-quality service, stunning special venues, and plethora of sightseeing and cultural attractions.
• Kyoto was capital of Japan from 794–1868, marking the longest period that any city has ruled the nation. This legacy lives on in a city that combines modern facilities with history and culture, including 17 UNESCO World Cultural Heritage Sites - a concentration unmatched anywhere else in the world. Many of these cultural treasures can be used as venues for events.
• Kyoto offers the comfort of world-class hotels as well as popular national brands and traditional Japanese ryokan inns with famous Japanese quality and attention to detail in hospitality.
• Kyoto is one of the most accessible cities in Japan thanks to its proximity to Kansai International Airport gateway and its location on the Shinkansen bullet train line.
• Kansai International Airport is reached by direct express train in 75 minutes. Tokyo is just over two hours away on the fastest bullet train in Japan and places as far as Hiroshima are also comfortable daytrips.
• In Kyoto, the integrated subway, bus and rail networks allow you to travel between any two points in less than half an hour.
• Public transport is easy to use with signage and announcements in English and other languages.
More information: http://hellokcb.or.jp/
Photo: Kyoto Umbrella. iStockPhoto