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A record number of new countries at MATKA 2011 Nordic Travel Fair
Nordic Travel Fair MATKA (finnexpo.fi), the largest travel industry event in the Nordic countries, will be held at the Helsinki Exhibition & Convention Centre on 20-23 January 2011. The fair will feature a record number of new countries, with a total of over 1,200 exhibitors from over 70 countries. Estonia is the official Partner Country of the fair and the City of Turku will be in the limelight as one of two European Capitals of Culture in 2011.

Bookings are up from last year and include a record number of new countries including Macedonia, the Caribbean, Gabon, Azerbaijan and Singapore. Denmark, Nepal and Greece are also back among participating countries after a few years absence. The popularity of domestic travel will also be highlighted and the fair will give visitors the opportunity to see nearly all of Finland under one roof.

This theme at this year's fair is "Future it" and it will be explored in depth in several seminars during the days reserved for travel trade professionals. The fair will be open exclusively for travel trade professionals on Thursday, 20 January and from 09h00 to 12h00 on Friday, after which it will open its doors to the general public.

The Business Travel Forum organised in conjunction with the Nordic Travel Fair MATKA in the past has been renamed Business Forum and its concept has been refreshed. The Business Forum is a meeting place for business travel and travel administration service providers and purchasers and will be open only on Thursday, 20 January.

Estonia, the official Partner Country of the fair, has had a record-breaking year in tourism. During the first nine months of 2010, Finnish visitors spent 1.3 million nights in Estonia, exceeding the total number of nights in 2009 by nearly 20%. With an extensive section combining culture, design and ecotourism featuring Estonia's largest travel organisations, the country is certain to be both seen and heard. Estonia's capital Tallinn is one of the two European Capitals of Culture in 2011 and Foundation Tallinn 2011 will bring music and dance performances and other programme highlights to the fair. Tallinn will also build an impressive Estonian Design & Music cafeteria in the Helsinki Exhibition & Convention Centre.

Source: TravelDailyNews.com