fredag 7 januari 2011 | business Intelligence
75% of of South America business meetings take place in São Paulo
Brazil has established itself as a global player in the past decade and at the forefront of these advances is the city of São Paulo. The largest and wealthiest city in the country, São Paulo accounts for over 15% of the national GDP. The state capital generates more wealth than any other Brazilian state and São Paulo state as a whole accounts for 34% of domestic GDP (USD 467 billion), outperforming Argentina, most Latin American countries and developing nations, such as South Africa.
The city also has an impressive footing in financial services. Annie Morrissey, president of the São Paulo Convention & Visitors Bureau (SPCVB) (visitesaopaulo.com), commented: “The biggest banks of Brazil and the world are located in the city. It has one of the largest stock exchanges in the world in terms of market value, the second largest in the Americas and the largest in Latin America.”
“On several occasions this year the São Paulo stock exchange (Bovespa) has outperformed the New York, Dow Jones and Nasdaq exchanges and several European exchanges, which is now set to become the norm as a result of the volume of trading generated, which is somewhere in the region of R$ 8 billion a day.”
The city's economic health is also reflected by its more than 300,000 retail stores and 75 shopping centres, visited by 30 million consumers daily. São Paulo also hosts a large number of of trade fairs; 90,000 events a year, or one every six minutes.
Said Morrissey: “A study commissioned by América Economia Intelligence, the research facility of the magazine América Economia, found that São Paulo is the best destination in Latin America for doing business. It is no coincidence that 75% of business meetings take place here.”
“Put into figures, organising these big corporate meetings generates annual revenue of R$ 2.4 billion, with the annual circulation of 4.3 million visitors, who spend R$ 8.5 billion on travel and accommodation, in addition to R$ 700 million on equipment for services.”
According to the International Congress and Convention Association (ICCA) (iccaworld.com), 79 major international events took place in São Paulo in 2009, which ranks the city amongst the Top 15 destinations for international events and ahead of established cities like Rome, Sidney, Montreal, Munich and Cape Town.
Concluded Morrissey: “This is an ideal place to invest, and all segments and markets are expanding. Our infrastructure, advanced technology and highly skilled professionals guarantee meaningful results in the friendliest of environments. We are a perfect blend of good deeds and capacity, and are helping develop all those around us.”
An extensive list of São Paulo Facts and Figures may be found here: visitesaopaulo.com
Photo: Andre Stefano/SPCVB