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Convention 2020 Student Global Case Study Competition

IMEX, ICCA and Fast Future Research have announced the launch of the Convention 2020 Student Global Case Study Competition.

The goal of the competition is to identify examples from around the world of how business events, meeting venues and meeting destinations are innovating to prepare for the future. The competition is open to full and part-time students over the age of 18 studying at an academic institution anywhere in the world. The two winning submissions will receive the following:

  • Free economy travel from anywhere in the world to take part in IMEX - the leading meetings industry trade show which is held in Frankfurt Germany from May 23rd – 26th
  • Two nights’ accommodation
  • Participation in the IMEX- MPI Future Leaders’ Forum May 25th – 26th
  • The opportunity to present a short summary of your case study during a Convention 2020 session at IMEX in Frankfurt

All submissions received that are of an acceptable quality will be published as part of the Convention 2020 project.

No other prizes or payments will be offered to those who submit case studies.

The case studies must be presented in English, should be a maximum of 1000 words in length and must be received by midnight GMT April 22nd 2011. The winning entries will be announced by Monday May 9th 2011.

The case studies should address one of the following:

Examples of Event Innovation – E.g. case examples of innovation in event design, participant engagement, marketing, business and financial models, use of technology or social media or other  types of innovation in the design and delivery of events.

Examples of Venue Innovation – E.g. case examples of how venues are innovating in terms of their strategies for the future, the design of their facilities, flexibility in using their space, research, financing and revenue models, use of technology and social media, marketing, service delivery and partnerships.

Examples of Destination Innovation – E.g. case examples of how destinations are innovating in terms of strategies for the future, marketing, event support, measurement of economic impact, use of technology and social media, support for their local meetings industry, partnership working and research.

The case study should provide a clear and concise description of the following:

  • A 50 word summary of the innovation and the actual or expected benefits
  • A short description of the event, venue or destination – including - where relevant – the history, size, target audience, key challenges and future objectives
  • A more detailed description of the innovation – the reasons for making the changes, the objectives and what they did or are doing
  • The actual or expected results and benefits – including - where possible and relevant - customer perceptions of the innovation
  • Images and diagrams where appropriate
  • Reference sources used.

Entries will be judged on the extent of innovation, the actual or likely benefits and the clarity of presentation of the overall case study.

The front page of the submission must include only the following information:  the title of the case study, the entrant’s name, date of birth, address, email, telephone numbers, course, academic institution and contact details of the course tutor. Submission of your entry will be taken as an automatic confirmation of approval for the case study to be published as part of the Convention 2020 study. Submissions that do not include the above information or that are received after midnight GMT April 22nd 2011 will automatically be rejected.

All questions and case study submissions should be sent to c2020cases@fastfuture.com