tisdag 29 mars 2011 | Hotel
Hotel Gothia Towers Extends
Gothenburg will soon have the largest fully integrated hotel, exhibition and conference facility in Europe. This comes in the wake of the decision to add a third, taller tower to Hotel Gothia Towers and extend the hotel’s original East Tower. The new tower and the extension is slated to be ready in the second half of 2014.
Together with the extension of the existing East Tower, the number of rooms will be increased by more than 500. The new hotel will then have more than 1,200 rooms, placing it among the five biggest in Europe. Gothia Towers’ third tower will be 100 metres high, making it the tallest occupied building in Gothenburg.
Carin Kindbom, President and CEO of the Swedish Exhibition & Congress Centre, sees the new hotel as a boost for the whole of Gothenburg.
“The intention is to achieve strong growth on the meetings side,” she points out.
“The expansion is necessary to lift the Swedish Exhibition & Congress Centre venue to the highest division.”
She sees great potential, especially for international congresses.
“We’ve enjoyed fantastic growth in this segment. In fact, 2010 was a record year with over 330,000 conference delegate days.”
“With one of the largest hotels in Europe as an integral part of our facility, we are looking to attract more conventions and more foreign visitors every year, something that will benefit all the hotels, restaurants, shops, transport companies and the like in Gothenburg.”
The Swedish Exhibition & Congress Centre’s integrated business model, in which all elements - exhibitions, trade fairs, meetings, hotel and restaurants - are in-house, is a key success factor according to Kindbom. “This concept enables us to take full responsibility for our guest’s stay, while the various business areas create synergies within the Group.
“Providing everything under one roof also means we save time for delegates. In fact, not having to spend time getting from one place to another is a trump card when people are deciding where to locate their congresses and events.
In Kindbom’s view, the Swedish Exhibition & Congress Centre is uniquely placed. “We’re in the middle of town, right on the ‘Avenue of Events’, within walking distance of most everything. So, we have everything we need to take on the battle for the biggest events.”