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Herbalife Chooses Thailand Again

The Thailand Convention & Exhibition Bureau (TCEB) has announced that the BITEC Convention and Exhibition Centre will host the Herbalife Asia Pacific Extravaganza 2011 Bangkok (6-8 May). More than 25,000 Herbalife executives and independent distributors from 13 countries across the Asia Pacific region are expected to attend, making it the largest event in Thailand in 2011.

Akapol Sorasuchart, President of TCEB said the event is expected to generate more than US$50 million in anticipated revenues for Thailand.

“Total projected MICE industry revenues for 2011 are expected to reach US$1.86 billion with up to 720,000 MICE travelers visiting Thailand this year. Therefore we regard the success of this event as an important landmark for Thailand, demonstrating our country’s unique potential and capabilities to host major international business events,” he added.

William Michael Rahman, Senior Vice President and Managing Director for Asia Pacific, Herbalife International Limited said, “This is the fifth time that the Herbalife group has chosen Thailand to host this flagship annual event, signaling the country’s importance as a strong and growing market for Herbalife, and underscoring Thailand’s readiness and potential in terms of dedicated convention and exhibition centres, world-class infrastructure and facilities, and of course, Thailand’s unique culture, hospitality and world-renowned cuisine. All of these factors, as well as Thailand’s diverse tourism opportunities, contribute to the selection of Thailand as a destination for our events, and to the large numbers of delegates we see in our events held here.”