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EIBTM 2010 Research

EIBTM has announced research findings that reveal EIBTM 2010 successfully delivered valuable business opportunities for exhibitors, Hosted Buyers and trade visitors.

The EIBTM 2010 onsite and post-show research indicated that 96% of exhibitors agree that EIBTM is important to their business and 94% of exhibitors agreed that EIBTM is a must-attend industry event.

Jordi Camps, Co-founder and CEO of China a la Carta said: “EIBTM provided us with the opportunity of meeting real buyers and creating powerful new networks. The event exceeded our expectations in terms of the number of quality meetings we had. EIBTM 2010 will clearly translate into a significant amount of business for 2011. We will be returning next year due to this year’s success.”

“The ‘World of DMC’s’ stand at EIBTM 2010 provided a successful platform for creating new business relationships with MICE partners from around the globe. With over 800 appointments in total, the stand allowed for plenty of networking, connecting with EIBTM visitors and sharing valuable industry relations with fellow DMC partners,” said Steffi Kordy, Director of Marketing and Sales for GMS Chicago, member of the World of DMC’s.

The findings indicated that 98.5% of Hosted Buyers were satisfied with EIBTM 2010, and 89% confirmed they will place future orders as a direct result of the show. A very strong majority of Hosted Buyers, 99%, believed that EIBTM 2010 allowed them to meet current suppliers and gave them the opportunity talk to product experts.

“EIBTM 2010 was, as always, a tremendously beneficial event. I made a number of great new contacts and was able to flesh out several new agreements as a direct result of my time in Barcelona,” commented Jim Walker, President, Crossing Boundaries.

Jan Čurda, Sales Manager, Marriott International Czech Republic said: “EIBTM’s Hosted Buyer Programme was fantastic, as it allowed me to network with many new and existing contacts… and I achieved a number of promising leads.”

97.5% of trade visitors at EIBTM 2010 were satisfied with the event and the same percentage of visitors plan on returning in 2011. The research also revealed that 54% of EIBTM’s trade visitors did not attend any other industry show during 2010.

Barnett concluded: “In addition to helping us meet our clients’ business objectives, our research also serves as a valuable tool for helping identify gaps in the market and also budding trends. For example, the findings illustrated that incentive travel is making a comeback. Last year’s figures for the number of incentive travel events organised nearly doubled compared to the previous year. Knowing this is crucial, in order that our team can devise and tailor programmes, such as our industry renowned professional Education Programme, to best support our stakeholders.”