fredag 13 maj 2011 | statistics
Germany and Berlin Shine In ICCA Rankings
For the seventh time running Germany is the number one meetings and conventions destination in Europe. It occupies the number two slot worldwide - with only the USA boasting more international congresses according to the rankings of the International Congress & Convention Association (ICCA). In total, the experts counted 542 international association conventions in Germany, outpacing second-ranked Spain (451). The UK came in third with 399 conventions.
“Conventions, meetings and events are a major economic factor with great future prospects. Germany owes its position as market leader above all to its excellent value for money and wide range of high-quality meeting hotels, convention centres and event venues. In addition, German suppliers are very innovative and are trailblazers in the field of green meetings and sustainability. The high standards that Germany has to offer in this field, are a sound argument that will have even more weight in future,” said Matthias Schultze, Managing Director of the German Convention Bureau.
Berlin number four in the world-wide city ranking
In related news, Berlin was also ranked as one of the four most important association congress locations around the world. With 138 events by international associations in 2010, the German capital ranks fourth – after Vienna (154), Barcelona (148) and Paris (147) and ahead of metropolises such as Singapore, London and Sydney. Munich and Hamburg were also able to expand their positions in the city rankings– together with Dresden and Leipzig – thus putting five German cities in the Top 100 of the world-wide ICCA rankings.
“Whoever is among the top rankings of ICCA is perceived by congress planners all over the world as a leading congress location. And Berlin has already been represented at the top for years”, said visitBerlin CEO Burkhard Kieker. “With the decision to refurbish the ICC Berlin and to build a new trade fair and congress hall, we send the right signal to the market.”
“The result for Berlin is above all based on the optimum conditions provided for congress organisers in the city: Europe’s most modern hotel landscape, a very good value-for-money ratio, numerous extraordinary locations and a large network of additional service providers. With the opening of the new capital airport Berlin Brandenburg in June 2012, the offering of long-haul flight services will, moreover, increase.”
The annual ICCA “International Association Meetings Market“ statistics present an in-depth evaluation of trends in the international meetings industry. The association conventions reviewed by the ICCA must have at least 50 attendees, be regular events and take place alternately in at least three different countries. Founded in 1963, the International Congress & Convention Association (ICCA) is based in Amsterdam and has been collecting data on association events world-wide since 1972.