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Sydney In Top 10 Of ICCA Ratings

Sydney has jumped 17 places and is now ranked number 10 out of 364 global business meeting destinations in the 2010 International Convention and Congress Association (ICCA) ratings.

Within the Asia Pacific region Sydney is ranked as the number two business events destination, second only to Singapore. In 2010, Sydney hosted almost half of the total number of meetings attributed to Australian cities.

Jon Hutchison, CEO of Business Events Sydney (BESydney) said, “The result is a strong indication of the robustness of Sydney’s meetings industry and our ability to deliver world-class meetings, events and conferences”.

“ICCA’s country and city rankings are highly regarded. This outstanding result will bring renewed interest in our destination that will have a considerable impact on future global business opportunities for Sydney."

“Sydney’s strengths in key subject fields coupled with the city’s collaborative approach to delivering event outcomes are important factors that are moving Sydney up in global preferences,” said Hutchison.

Martin Sirk, CEO of ICCA, said, “I’ve been incredibly impressed by BESydney’s rigorous use of ICCA’s research tools to identify prospective business, and to aggressively market Sydney to international associations. It’s no surprise to me that they’ve climbed high in both ICCA’s world and regional rankings”.

To date this financial year BESydney has secured 66 business events, expected to generate $185 million for the economy – 50% more than what was achieved this time last year.