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50th ICCA Congress 2011 Takes Place In Leipzig

Leipzig will host the 50th ICCA Congress at the Congress Center Leipzig (CCL) from 22 to 26 October 2011.

About 1,200 participants are expected to visit the event. Every year, the ICCA Congress gathers event experts from all continents. ICCA unites more than 900 congress centres, event organisers and service providers committed to top-notch–quality from 86 countries. The programme of the convention trade’s world conference covers a broad range of subjects.

Over 40 sessions especially developed for CEOs and Senior Directors will be held on three conference days. The primary focus lies with the transfer of knowledge from more than 100 international speakers from the Asia-Pacific-region, America, Africa, Near East and Europe. Not only restricted to ICCA members, experts from other economic areas as well as researchers and scientists will talk about subjects such as, amongst others, “The pharmaceutical industry – trends, challenges, opportunities”, “IT/telecommunication/high-tech industry – How events for this growth market develop” and “A look at the advertising/marketing industry”.

“Germany has one of our largest and most active national groups of member companies and organisations, and the surrounding northern European region also has strong ICCA membership: these are just some of the reasons we are expecting a record attendance in Leipzig. It’s also a great location for bringing in delegates from the emerging economies of Eastern Europe and Russia, and is easily connected to the wider world.  When this natural accessibility is combined with an excellent educational programme, the opportunity to identify local potential clients in both corporate and association sectors, and tremendous support from the Leipzig team, it’s a winning formula for what we are certain will be a wonderful Congress”, said ICCA CEO Martin Sirk.

“Germany is among the global players in international conference and congress business. Germany is Europe’s number one congress nation and only second to the US worldwide. Congresses and conferences are also important fields of business for us at Leipzig Trade Fair,” said Martin Buhl-Wagner, spokesman for the management of the Leipzig Trade Fair. “According to the current ICCA ranking, Leipzig is among the top 100 locations worldwide and holds rank 53 within Europe. Besides a perfect organisation, Leipzig Trade Fair also wants to set a course for the content by implementing sustainable concepts.

According to Buhl-Wagner, the transport between the hotels and the Congress Center will for the first time in the ICCA’s history be organised by means of public transport, a trainee project of Leipzig Trade Fair and Leipzig’s public transportation services.

Photo: LTM/Andreas Schmidt