news
Award winner
Gothenburg ranks number one
among sustainable and innovative cities.
association meetings
Inaugural Winners
of Incredible Impacts Grants Announced.

Nigeria, Senegal and Cape Verde
dominate the West African hotel pipeline with 77% of the total planned hotel rooms.
business Intelligence
Business events
must adopt Olympic standard when it comes to safety.
hotel news
Dubai’s first all-inclusive resort
sees big rise in demand.
maximum meeting place
Paris Convention Centre:
the largest conference centre in Europe.
Business Intelligence
Digital focus gives 13% uplift
for Denmark on German MICE market.
meetings create meetings
European Association Summit 2018
8-9 March 2018 at the SQUARE - Brussels Meeting Centre.
Big meetings big money
The summit of cardiology to return to London
despite Brexit as the city commits to healthy streets.
business intelligence
Increasing value of meetings, incentive and events sector in Hamburg
3 million overnight stays in 2016, worth more than 706 million euro,
RSS
rss_icon
Links
GBTA Announces New Global Meetings Taskforce

The Global Business Travel Association (GBTA) has announced the creation of a new taskforce with a commitment to enhancing meetings strategy in global education, accelerated thought leadership, industry collaboration, and best practices. The taskforce will further bring the discipline of strategic meetings management into the forefront of the business travel industry as an important aspect of progressive travel management and will propel the progress and definition of global strategic meetings management. The Global Meetings taskforce will be led by Linda McNairy, vice president, Strategic Partner Management, StarCite.

“Meetings management is always a big focus for GBTA and through this taskforce we are striving to take this essential piece of the travel management practice even further. Our goal is to have a global impact on everyone involved in meetings management, from planning and executing to managing the overall meetings strategy within an organization,” said Michael W. McCormick, executive director and COO, GBTA. “The taskforce will focus on providing the best tools, resources, and education in order to make each gathering strategic and successful. Strategic meetings management originated with GBTA and through this taskforce, we know the best is yet to come.”

The new taskforce will be comprised of industry visionaries and practitioners including thought leaders of the former Groups and Meetings Committee. It will build upon the body of work created by GBTA including the recently launched SMM Maturity Index. The taskforce will outline a new strategic vision for Global SMM to launch in early 2012.