news
New position
Aoife Delaney
new Director of Marketing and Sales at DMC Network.
Redefining meetings
Sarawak goes tribal
to boost business.
Hotel world
Asias ultimate destination,
Signiel Seoul Hotel opens in the worlds new landmark.
Business Intelligence
Ottawa Tourism
sees large business events bookings up 220% in Canada’s 150th year.
meetings creates events, events creates meetings
Swedish Exhibition and Congress Centre
in Gothenburg speeds up plans to extend facilities.
Aviation Industry
Swedish Aviation Tax to Cost 7,500 Jobs,
Conflicts with Global Carbon Agreement.
NEW
Successful trials lead IMEX in Frankfurt
to fully-fledged roll out of Zenvoy networking service.
meetings means business
Business Booms
at ibtm arabia 2017.
food and meetings
KOKS wins
the Faroe Islands’ first Michelin star

MCI USA expands
through acquisition of Network Media Partners.
RSS
rss_icon
Links
SAS Launches 21 New Routes

SAS will offer 21 new destinations to choose from when the 2012 summer schedule comes into operation in March next year.

"A great many of those customers who fly with us on everyday business trips are also keen to get the same value for money, in the form of reliable punctuality, excellent personal service and attractive prices, when they go on vacation. So we are now giving them, and everyone else, an even wider selection, as we look to expand our already extensive timetable with an additional 21 exciting routes," said Rickard Gustafson, President and CEO of SAS.

The launching of so many routes is also a direct extension of SAS's new "4Excellence" strategy.

"We expect a large proportion of the growth in the airline industry to come from leisure passengers, and this is naturally something SAS wants to share in. At the same time, we will make even more efficient use of our aircraft, enabling us to expand the range we offer to our customers. All in all, this is an offensive initiative that will create profitable growth that benefits both the customer and SAS," said Gustafson.

As well as launching many new routes, SAS will also be increasing frequencies on its key Norwegian domestic routes.

Tickets for the 21 new destinations go on sale on Thursday, 20 October 2011.