onsdag 9 november 2011 | research
Reed Travel Exhibitions Undertakes its First Worldwide Research
With events on five continents for the global meetings industry, Reed Travel Exhibitions (RTE) is undertaking its first worldwide research among its total buyer and supplier database that will establish, twice a year, the first qualitative data and information on volume and value trends as well as the major issues affecting the industry.
With thousands of companies and individuals involved in the five meetings industry events including AIME, AIBTM, CIBTM, EIBTM and GIBTM plus relevant meeting professionals from other RTE events - World Travel Market, Arabian Travel Market, the Luxury Travel portfolio of ILTM Asia and ILTM Cannes, this insight will provide exhibitors and visitors from all these events with a summary of global trends, local and regional information from each country, as well as details of issues affecting the market area for each of the portfolio of events.
Craig Moyes, Group Exhibitions Director for RTE global meetings industry portfolio said: “We are the only organiser to have such a portfolio of events around the world and leveraging this strength and reach of our data that covers Europe, Asia Pacific, China, Australia, US and Europe will secure a critical mass that should give a very interesting and powerful knowledge base. Add to that the international databases for our Hosted Buyer programmes and the 17,000 exhibitors and trade visitors, we realise just how interesting the results of this research could be for the industry as a whole.”
“We plan to not only use email but to also post on our social media websites as well and use our individual event portals. Through all these channels we hope to have a good percentage on which to base our findings. We urge everyone in the industry to also take part by going to www.ibtmevents.com.”
This first global research will be produced by industry expert Sally Greenhill of The Right Solution, one of the UK’s leading consultants in the development of conference and events facilities and destinations and who has been providing research on a local and regional level for the RTE meetings portfolio on an annual basis for the past 6 years.