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Canada Named the Most Powerful Country Brand in the World

For the second year in a row, Canada has been named the No.1 most powerful country brand in the world by FutureBrand, an international brand and design consultancy. FutureBrand announced that Canada keeps the top spot in its 2011 Country Brand Index (CBI), the comprehensive global study of how travellers perceive countries around the world. The rankings are based on a global sample of online interviews of leisure and business travellers. FutureBrand’s 2010 CBI assessed 110 countries through online interviews with 3,400 travellers from 13 countries, eight of which were markets where the Canadian Tourism Commission (CTC) invests.