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UNWTO Urges Continued Tourism Investment in Africa

Speaking at the Tourism Investment Forum for Africa (INVESTOUR), UNWTO Secretary-General Taleb Rifai encouraged companies to continue investing in Africa and its growing tourism markets (Madrid, Spain, 19 January).

“Africa has been one of the fastest growing tourism regions of the last decade,” said Rifai, addressing Spanish investors and African tourism stakeholders at INVESTOUR. “With the right investment, tourist arrivals will continue to grow, investors will see excellent returns, jobs will be created and the entire economy will benefit.”

INVESTOUR, now in its third year, aims to increase the visibility of Africa as a tourism destination and mobilize investment for sustainable tourism projects in the region. Over 25 African countries were represented at the Forum which included a series of presentations and debates followed by business-to-business meetings between Africa tourism companies and authorities and Spanish private sector representatives. Co-organized by UNWTO, Casa Africa and the international tourism trade fair FITUR, the 2012 edition featured the Economic Community of Central African States (CEMAC) and the East African Community (EAC) as specially invited regions.

International tourism in Africa grew from 27 million international tourist arrivals in 2000 to 50 million in 2011. International tourism receipts, a vital source of foreign exchange in the region, tripled in just one decade (from US$ 10 billion in 2000 to US$ 30 billion in 2010).