news
businessmeetings
MCI middle East and Zahara Tours
join forces to bring association events to Oman.
business intelligence
ibtm world pre-matched appointments
reach new high ahead of 30th anniversary edition.
Meeting Industry
Convene Hosted Buyer Programme
Reaches All-Time High.
Award winner
Gothenburg ranks number one
among sustainable and innovative cities.
association meetings
Inaugural Winners
of Incredible Impacts Grants Announced.

Nigeria, Senegal and Cape Verde
dominate the West African hotel pipeline with 77% of the total planned hotel rooms.
business Intelligence
Business events
must adopt Olympic standard when it comes to safety.
hotel news
Dubai’s first all-inclusive resort
sees big rise in demand.
maximum meeting place
Paris Convention Centre:
the largest conference centre in Europe.
Business Intelligence
Digital focus gives 13% uplift
for Denmark on German MICE market.
RSS
rss_icon
Links
Accor Launches A|Club Places App on Facebook

Accor has launched A|Club Places, an application on Facebook that enables A|Club loyalty programme members to earn bonus points.

Every time an A|Club member stays at one of the programme’s 2,300 participating hotels and checks in the application, clients will be able to unlock badges.

These badges reward regularity, variety of destination, loyalty to one type of hotel, etc. Each badge enables members to earn A|Club points that can be redeemed as A|Club reward vouchers for use in Accor hotels, with partners, or converted into airline miles.

A|Club Places is the first location-based application launched by an international hotel group that offers bonus points to its loyalty programme members.

Accor's loyalty program, which was launched about three years ago, has  8.3 million members around the world and accounts for over 18% of sales. As part of Accor’s new brand strategy, the loyalty programme will be renamed Le Club Accorhotels in March 2012.

A|Club members will be able to download the application on http://on.fb.me/AClubPlaces and should synchronize it with their A|Club account.