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Accor Launches A|Club Places App on Facebook

Accor has launched A|Club Places, an application on Facebook that enables A|Club loyalty programme members to earn bonus points.

Every time an A|Club member stays at one of the programme’s 2,300 participating hotels and checks in the application, clients will be able to unlock badges.

These badges reward regularity, variety of destination, loyalty to one type of hotel, etc. Each badge enables members to earn A|Club points that can be redeemed as A|Club reward vouchers for use in Accor hotels, with partners, or converted into airline miles.

A|Club Places is the first location-based application launched by an international hotel group that offers bonus points to its loyalty programme members.

Accor's loyalty program, which was launched about three years ago, has  8.3 million members around the world and accounts for over 18% of sales. As part of Accor’s new brand strategy, the loyalty programme will be renamed Le Club Accorhotels in March 2012.

A|Club members will be able to download the application on http://on.fb.me/AClubPlaces and should synchronize it with their A|Club account.