onsdag 21 mars 2012 | report
Gdańsk and Region - 2011 Meetings Industry Report
Conferences and congresses organised in Gdańsk and region (Poland) in 2011 generated twice as much money compared to last year. For the past three years subsequent editions of the Gdańsk Convention Bureau's (GCB) report show a steady growth in the local business tourism market.
According to research done by ICCA the average amount of money spent on one attendee of a congress or conference is 736 USD. GCB's report shows that 155 414 people attended conferences and congresses in Gdańsk and region - which generates 114 384 704 USD of income.
Altogether Gdańsk and region hosted 5086 different business meetings - congresses, conferences, fairs, corporate and motivational events. The total number of attendees was 382 967. The most popular location was Gdańsk, which held 2525 meetings (50% of all meetings). Second place belonged to the region (1229 meetings - 24%), Sopot was third (1027 meetings - 20%), fourth came Gdynia (305 meetings - 6%).
53% of all meetings were organised in May, June, September, October and November. 54% of all meetings were conferences or congresses. The most popular topic of all meetings was economics (34%), second was humanities (22%).
"Statistics created by the Gdańsk Convention Bureau and ICCA research allow us to precisely estimate income generated by the meeting industry," said Anna Górska, GCB CEO and co-author of the report. "Since this type of tourism is relatively young in Poland, showing exact data can help popularising it, and thus helping in its development."
"In 2009 Gdańsk and region hosted 1434 business meetings, one year later the number was 3220 and in 2011 it has risen to over five thousand," said Beata Pawłowska, Convention Bureau specialist, and co-author of the report. "We are counting that the growth will last and Gdańsk and region will become a conference centre of Middle Europe."
The electronic version of the report (both the Polish and English versions) will be available soon at the Gdańsk Convention Bureau website.