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2011 Vienna Convention Review

Vice-Mayor Renate Brauner, Director of Tourism Norbert Kettner and the Director of the Vienna Tourist Board’s Vienna Convention Bureau, Christian Mutschlechner presented the results of Vienna’s 2011 Meeting Industry Statistics. All key indicators were up: the number of congresses and corporate events by 7% compared to 2010, with bednights generated increasing by 6%, and national value-added growing by 9% to reach a new record level.

“The trend in the international congress industry,” explained Brauner, “reveals that delegates are staying an appreciably shorter time and traveling increasingly seldom in company. We presented this trend at our congress press conference last year in the light of a survey, concluding that growth in bednights in the congress and conference business can be attained only if the number of events increases. Vienna successfully achieved this in 2011, as 3,151 congresses and corporate events were held last year, 7% more than in 2010. The resulting bednights rose by 6% to 1,412,133, equivalent to 12.4% of Vienna’s total volume of bednights last year. Throughout Austria, the Vienna meetings industry not only generated value-added in the amount of 838.4 million euros – an increase of 9% and a new record level – but also secured more than 16,200 jobs."

International congresses make biggest impact

The total of 3,151 events held in 2011 (+7%) can be broken down into 1,018 congresses (+9%) and 2,133 corporate events (+7%). The national value-added in the amount of 838.4 million euros which they generated (+ 9%) represents a new record. This value-added includes all domestic sales, consisting of direct spending by event attendees, organizers, exhibitors and companions, and revenues generated by events in “upstream” sectors, such as the construction industry, the food, drink and tobacco industry, the printing industry, banks, insurance and communications companies.

The economic effects were computed by Consulting Dr. M. Stoff using the EVENT MODEL AUSTRIA (author: © Martina Stoff-Hochreiner). This model was also used to calculate the tax revenues generated by these events in the amount of 235.2 million euros, of which 154.8 million euros went to the federal government, 28.2 million euros to Vienna, and the remainder to the provinces and local authorities. Visitors travelling to Vienna’s congresses and corporate conventions are particularly heavy spenders: in 2010 they spent 475 euros per person and bednight, whilst the comparable figure for all visitors to Vienna is just over 260 euros.

The 638 international congresses made the biggest impact in the 2011 review of the Vienna meetings industry. Although they accounted for only 20% of all events, they produced 67% of bednights and 72% of value-added in this sector. Human medicine themes still dominate this sector (42%), though not as strongly as before, as the fields of economics and politics, other natural sciences, IT and communications made up a lot of ground in 2011.