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Meetings Brain Food Supplement Launched

Attendee performance brand Meetings Mindset® has launched what's believed to be the world’s first performance supplement for the meetings industry – aimed at improving delegate performance, learning outcomes and information retention.

Meetings Mindset® Brain Food was unveiled today at IMEX Frankfurt by Meetings Mindset® Founder and CEO, Jonathan Bradshaw. The supplement, which is based on omega-3 fatty acids is the latest offering from Meetings Mindset®, a company specialising in the improvement of delegate and attendee performance.

The launch of the Brain Food product complements the existing face to face, online and on-site performance solutions that the company offers and is the first of what is hoped to be a range of tangible on-site performance products.

Meetings Mindset® has designed and delivered an Online Performance Center for each of the last three IMEX events which has been used by thousands of IMEX visitors. The latest version (4.0) of the Performance Center was launched to coincide with the IMEX registration process for the 2012 show in Frankfurt and not only offers tips, tools and techniques to prepare but suggests particular educational sessions depending on the goals of the user.

Meetings Mindset® founder and CEO, Jonathan Bradshaw commented on the launch: "Meetings are both a powerful and vital business tool but too often delegate and attendee performance is reduced by a lack of planning and preparation. As an organisation we are continually seeking new ways to improve productivity and generate long term benefits for meeting organisers. Our Brain Food product is the latest step on this journey and we look forward to seeing the impact it will have on meetings the world over."

"Meeting delegates and event attendees around the world can improve their performance during meetings by preparing practically, mentally and physically, and research suggests that increasing levels of omega-3 can aid brain function too. This advice and more is all available through version 4.0 of our Online Performance Center, which is on offer to IMEX delegates in Frankfurt and later this year in Las Vegas."

Bradshaw concluded: "Numerous scientific studies have concluded that omega-3 fatty acids aid brain performance and have even been cited as improving specific functions such as learning and memory*. In 2010 leading international journal Scientific American Mind recommended omega-3 oil as an essential ingredient in its supplement six ways to Boost Brain Power."

Meetings Mindset® has also announced that it will form a key part of the Meetology® Group’s offering moving forward and will be branded as such.

*Fernando Gómez-Pinilla, Professor of Neurosurgery and Physiological Science UCLA and member of UCLA's Brain Research Institute and Brain Injury Research Center.