tisdag 2 oktober 2012 | acquisition
Strengthening of MCI's Public Affairs Offering to Associations
MCI has announced the full acquisition of independent Brussels-based PA firm LOGOS Public Affairs, enhancing its value proposition to associations around the globe. The establishment of MCI’s Public Affairs service builds upon an existing strategic partnership of over five years working with LOGOS and its founder, renowned Public Affairs practitioner, Fred Soudain.
The service will consist of a team of ten consultants led by Fred Soudain, Jose Lalloum and Florence Bernardoni, seated in Brussels. Aimed at assisting associations with their intelligence gathering, outreach, policy influence, reputation management and stakeholder dialogue, the Public Affairs service will focus on three key practice areas of healthcare (pharma), automotive transport and energy and environment.
“Developing our own Public Affairs competency within MCI reinforces our ability to serve, develop and build associations with a fully integrated and strategic value proposition providing a one-stop solution, or project-based expertise, to our clients,” said Nikki Walker, MCI’s Vice President of Association Management & Consulting.
"We have experienced the cooperation with MCI for the past five years and adhere fully to the vision and objectives of the company. Public Affairs is a key component which will reinforce our services to existing and future clients,” said Fred Soudain, Director of Public Affairs, MCI.