onsdag 17 oktober 2012 | Forecast
GBTA Forecasts Continued Growth in Biz Travel Spend in China
The Global Business Travel Association (GBTA) has announced the results of its second GBTA BTI™ Outlook – China report, a semi-annual analysis of one of the largest business travel markets in the world. The report, sponsored by Visa, includes the GBTA BTI™, an index of business travel spending that distills market performance over a period of time.
Welf J. Ebeling, regional director, GBTA Asia said: “The slowdown in economic growth, attributable to the worsening situation in Europe, has been of concern to the Chinese population. The good news, however, is that the Chinese government is responding. Fiscal intervention in 2012 and 2013, as well as stronger domestic demand, should help domestic travel spending rise by over 12% in 2012. Looking ahead, we are also confident that this will translate to higher growth in overall business travel spend in 2013.”
Economic stimulus and domestic business travel
China has found that in spite of its strong growth levels it has not been isolated from the current global slowdown. This has been reflected by lower than expected GDP growth in 2012, and consequently a revised forecast for lower business travel spend. To address these setbacks the Chinese government has purposely rebalanced the economy towards domestic growth over the past few years. This has been done through the introduction of fiscal stimulus, with an increase in infrastructure spending, which includes the Ministry of Railway increasing investment projects by 16%, for example.
Domestic business travel has disproportionately benefited from these policies and in 2012 GBTA expects growth of 12.8% for domestic business travel. This level of growth is not reflected in IOB travel, for which the GBTA has forecast 5% growth this year. This slowdown in growth can be attributed in part to a significantly lower level of demand for Chinese exports, particularly in the U.S. and Europe. (Exports represent nearly 30% of Chinese GDP.)
Continued growth in business travel spend
The outlook for China is still very positive despite the slight reduction in the expected rate of GDP growth. GBTA forecasts that 2013 will see an improvement in total business travel spend, with growth of 14.7% in 2013. As China’s main export partners recover it is forecast that IOB will resume its fast-paced growth, with GBTA forecasting growth of 17.5%. Domestic business travel is also set to increase with growth of 14.6%.
Overall, Chinese business travel spending is one of the highest in the world, second only to the USA. There is, however, room for more growth. China still faces considerable supply side constraints to business travel, with the second and third tier markets affected the most. Action is being taken to address this issue and over the past ten years the size of the four largest airports has doubled and hotel room supply has risen in the major business centers. GBTA believes that at the current prevailing growth rates, and with the increased investment in infrastructure, China will pass the USA by 2014 to become the country with the highest level of business travel spend, one year earlier than previously forecast. This is reflected by the GBTA BTI™, which forecasts an expansion of 83 points in 2013, reaching a new high.