måndag 19 november 2012 | case study
Meet Taiwan Case Study - Reception at One of the World's Largest Museums
The eighth World Consumer Credit Reporting Conference (WCCRC) was held in Taipei from Oct. 21-23 with more than 200 delegates from over 50 countries attending. The three-day conference was held at the W Taipei hotel in the bustling Xinyi District.
WCCRC is jointly held every two years by America’s Consumer Data Industry Association (CDIA) and the EU’s Association of Consumer Credit Information Suppliers (ACCIS) and was first held in 1998 in Rome. The right to host is voted on by committee members after interested parties present their bids. The conference primarily provides a platform for exchange for industry members. Through face to face meetings, credit bureaus as well as credit card companies, lenders and government officials from around the world can gather together to share their experiences and discuss the current state of the industry. Different from other association meetings, WCCRC does not have its own dedicated organising committee, but instead CDIA and ACCIS work together with the host association in their home country to put on the event. This year, Taiwan’s Joint Credit Information Center (JCIC) took on the role of host. This is the second time the conference has been held in Asia.
Night Feast at the NPM
To welcome delegates, GIS Group, the conference planner that JCIC works with, arranged a reception and dinner on Oct. 21 at the National Palace Museum (NPM), one of Taiwan’s must-visit attractions.
“The NPM opened to evening events only from earlier this year, which meant we could book the venue especially for the delegates. We knew it was a good idea, since all the conference sessions are held at the W Taipei, and the first evening is the only good time to bring them somewhere else,” said Grace Wang, GIS’s senior manager.
The reception began at the NPM’s Zhishan Garden, where the delegates enjoy an aperitif, as well as a Chinese instrumental music performance. As the daylight ebbed away, NPM staff members held lanterns to guide the guests to the main building.
Before introducing the delegates to the valuable exhibits of the NPM, they were led to enjoy some snacks at the Xianjufu Café, where they can also go downstairs to the gift shop for shopping.
“We booked the Xianjufu Café to entertain the delegates with snacks and shopping while we politely sent general visitors out so we could begin our private evening event for the delegates only,” Wang explained.
The 200-plus delegates were separated into groups and visited different exhibition halls following several routes to avoid too many people sharing the same room. They could also choose to go with a guided tour or look at the exhibits at their own pace.
“After they saw the ‘Meat-shaped Stone’ and ‘Jadeite Cabbage,’ they enjoyed the real thing at dinner, which was served at the Silks Palace at National Palace Museum,” she added.
To make sure everything went off without a hitch, Wang and her staff tried out the routes they designed themselves, and considered all possible scenarios that could happen when the delegates arrived. “Our goal is to let them appreciate the best of the NPM in an hour,” Wang said.
Accommodate Every Delegate’s Needs
With delegates coming from more than 50 countries, serving the food that fits both their tastes and their dietary habits was quite complicated. “We spent a lot of time discussing the food service, including the culinary process, since some of the delegates are from Islamic countries, others are vegetarian, or don’t take shellfish,” said Wang.
The delegates had a few meals at the W Taipei and dinners at the NPM’s Silks Palace and The Grand Hotel. Wang and her team made sure the dishes stood out from each other.
“There’re many details to look after: if the hotel’s food and beverage service couldn’t fulfill our needs, we outsourced catering services. When the food was served in buffet style, there would be a label introducing the ingredients of the dish,” she explained.
In fact, the whole conference planning process has proven very successful. According to Norm Magnuson, vice president of public affairs for the CDIA, who is also this year’s conference host, everything has been “fantastic.”
“Of all the conferences in general -- I have been to many in the U.S. and in Europe -- this one is by far the best and the most successful … From an organisational point of view, the credit goes to JCIC and GIS,” said Magnuson.
“I couldn’t say enough about JCIC, this was a credit to their organisation, a credit to their management skills, and to the individuals involved in the organization … I know from delegates’ feedback, it was phenomenal,” he added.
As for JCIC, bringing the conference to Taiwan has marked a milestone. “The meaning is profound, to JCIC and to Taiwan. The delegates were impressed by our hospitality and friendliness, and we have shown them our competence in hosting an international conference,” said Jeffrey Lin, manager of JCIC’s Risk Analysis Department.