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MCI Gears Up for Global Innovation in 2013

MCI entered into a collaboration with the IMEX Group and MPI (Meeting Professionals International) to create the new IMEX-MPI-MCI Future Leaders Forum. This initiative will encourage the best and brightest students to enter the meetings and incentive travel industry by offering education days, networking opportunities and internships. http://www.imexfrankfurt.com/aboutfutureleadersforum.html

Assisting clients to maximise the impact of their events MCI teamed up with FairControl, leading global specialists in measuring the success of live communication to help clients measure and analyze event effectiveness, benchmarking it against their organizational goals. This enables corporate and institutional customers to measure the true business value and impact of their meetings. www.faircontrol.de

Enhancing event experience with new creative services MCI acquired DNA Events in The Netherlands - a leading name in creative special event management (including product launches, meetings and sales challenges). Focusing on corporate clients, DNA enhances attendee experience and increases audience engagement, improving return on investment. www.dna-events.nl

Helping associations strengthen dialogue with their stakeholders Brussels-based Public Affairs firm LOGOS Public Affairs joined MCI to assist associations with intelligence gathering, outreach, policy influence, reputation management and stakeholder dialogue, in three key practice areas of healthcare (pharma), automotive transport and energy and environment.

Building platforms for educational networking MCI has launched a new educational and networking platform, bringing together clients and industry partners with leading digital communication agencies for an educational session on how new technologies can extend the reach and life cycle of meetings. Future MeetSmarter events will be rolled out across the MCI group’s worldwide locations. www.meetsmarter.com