tisdag 11 december 2012 | campaign
Popularity of Prague as Congress Destination Increases
One of the main promotional activities of Prague this year was an extensive campaign in the international printed media specializing in congress tourism. From June, the campaign took place in a total of 15 specialized media. Every advertisement was also supported by other PR activities. It is the first ever campaign of this kind realized by the capital city.
The campaign, which included the media such as Conference and Incentive Travel Magazine, Voyages d'Affaires or EIBTM Show Daily, was completed with a year-long programme for foreign journalists from the area of both conventions and conferences, and leisure and tourism. More than 50 representatives of trade press, travel agents and conference organisers from 32 countries were invited to Prague where they enjoyed varied programmes, from a welcome by the representatives of the City of Prague, a tour of selected sites, hotels and various city organisations to social and leisure activities.
This activity of the City of Prague was welcomed by the Prague Convention Bureau, which has long been in cooperation with the City Hall trying to increase the number of congress and conference events in the capital. According to its statistical data, Prague has seen a significant increase in the number of these events earlier this year; in the third quarter, i.e. the period just after the start of the media campaign, the number of congress and conference events increased by approximately 20%, compared to the same period last year. This positive trend is also confirmed by the CSO (Czech Statistical Office) statistics, according to which there has been an increase of these events by about 11% in the first three quarters of this year, and the number of conference participants has increased by 15%. Prague Convention Bureau expects that the impact of this year's campaign will result in growth of the congress industry, especially in the high season of the next year.