news
businessmeetings
MCI middle East and Zahara Tours
join forces to bring association events to Oman.
business intelligence
ibtm world pre-matched appointments
reach new high ahead of 30th anniversary edition.
Meeting Industry
Convene Hosted Buyer Programme
Reaches All-Time High.
Award winner
Gothenburg ranks number one
among sustainable and innovative cities.
association meetings
Inaugural Winners
of Incredible Impacts Grants Announced.

Nigeria, Senegal and Cape Verde
dominate the West African hotel pipeline with 77% of the total planned hotel rooms.
business Intelligence
Business events
must adopt Olympic standard when it comes to safety.
hotel news
Dubai’s first all-inclusive resort
sees big rise in demand.
maximum meeting place
Paris Convention Centre:
the largest conference centre in Europe.
Business Intelligence
Digital focus gives 13% uplift
for Denmark on German MICE market.
RSS
rss_icon
Links
ICCA Opens New African Regional Office

Chris Prieto, CMP, is the new South African based Regional Director covering the African region. She brings a wealth of experience in operations, frontline sales and marketing, and in-depth knowledge of the meetings industry in Africa.

After the first months of intensive training on ICCA’s products and services, Prieto is looking forward to her first edition of Meetings Africa as an ICCA representative.

Chris Prieto: “My top priority is to make sure that every member in Africa knows that they’ve now got a friendly African point of contact to help them get the maximum value out of their ICCA membership, to make them aware of how to use the ICCA network, the database, and the full range of ICCA services.”

ICCA President Arnaldo Nardone said: “The opening of the new regional offices in Africa isn't simply a move to deliver better services to our existing members in this region, but a recognition that the international association meetings market is continuing to evolve, and it is in the growth of regional meetings that we anticipate some of the most dramatic future developments. This trend is already well established in Asia and Latin America and the recent establishment of an African society for association executives shows that Africa is starting to move down the same road.

What this implies is that there is going to be more business for our existing members in these regions, more new events to identify and add to the ICCA Association Database, more new infrastructure developments, more understanding of the strategic importance of association events by city and national governments, and more interest in ICCA by potential new members. It is strategically important for ICCA to build a long-term presence in the African market.”

Pictured: CEO Martin Sirk together with Ms. Chris Prieto, CMP.