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Peter Anderson Appointed as Director of Group Sales Europe at Yas Viceroy Abu Dhabi
PETER ANDERSON APPOINTED TO DIRECTOR OF GROUP SALES
EUROPE AT YAS VICEROY ABU DHABI
Viceroy Hotel Group, an iconic presence in the luxury hospitality sector, has announced the appointment of Peter Anderson as Director of Group Sales Europe at Yas Viceroy Abu Dhabi.

Anderson, who will be located in central London, will oversee the management of the MICE and corporate group travel segments, predominantly in the UK, but also within Europe, effective immediately.

He brings over nine years of progressive sales experience to the role, having worked with a number of top-tier hotels and resorts, including The Dorchester Collection, Relais & Chateaux and Guesthouse West.

Most recently, Anderson worked as a key member of the global sales team at The Dorchester Collection, charged with promoting the group’s nine hotels across the UK. He handled relationships between all potential and existing market segments including leisure, MICE and corporate markets.

“I’m thrilled to be a part of the Viceroy Hotel Group and am looking forward to driving visibility and sales for the property across Europe. Yas Viceroy is an outstanding hotel with 499 impeccable rooms and suites, 12 innovative dining venues and lounges, two rooftop pools and a sumptuous ESPA.

“The hotel’s exterior LED canopy, which embraces the exhilarating Yas Marina Formula 1™ Circuit, defines the hotel as a landmark and one of the world’s most extraordinary destinations. It’s an extremely exciting proposition and a team that I’m now very proud to be a part of. ”