news
the convention industry
Paris back as number one
in the city rankings for international congresses.
Africa Meetings
Africa Rising
in the ICCA statistic 2016.
business Intelligence
Saudi Arabia to launch into MICE sector
worldwide by exhibiting at IMEX in Frankfurt.
New position
Aoife Delaney
new Director of Marketing and Sales at DMC Network.
Redefining meetings
Sarawak goes tribal
to boost business.
Hotel world
Asias ultimate destination,
Signiel Seoul Hotel opens in the worlds new landmark.
Business Intelligence
Ottawa Tourism
sees large business events bookings up 220% in Canada’s 150th year.
meetings creates events, events creates meetings
Swedish Exhibition and Congress Centre
in Gothenburg speeds up plans to extend facilities.
Aviation Industry
Swedish Aviation Tax to Cost 7,500 Jobs,
Conflicts with Global Carbon Agreement.
NEW
Successful trials lead IMEX in Frankfurt
to fully-fledged roll out of Zenvoy networking service.
RSS
rss_icon
Links
KTO Gives Singapore Corporates a Reason to Get Creative

KOREA Tourism Organization (KTO) Singapore Office has kicked off a new campaign that calls on corporates based in the city-state to create the most unique incentive programme in South Korea in order to win a pair of return economy class tickets to Seoul on Korean Air.

Open to all Singapore-based companies and organisations, participants must present their desired itinerary through a Microsoft PowerPoint presentation along with a mock costing sheet, and have these documents submitted to the NTO by October 31 through koreamice.singapore@gmail.com.

Explaining the objective behind the Master Planner Challenge campaign, Caitrin Moh, MICE manager of KTO Singapore Office, said: “We want to hear what incentive participants truly want to see, do and experience in South Korea. We realised that some incentive planners and MICE travel agencies often propose the same, old ideas for clients, such as kimchi-making classes or bulgogi group dinners, when there are so many other more exciting options. We hope that the submissions will educate incentive planners on what client really wants.

“Also, the campaign will encourage participants to research on unique activities and attractions in South Korea. We have been posting interesting activity and dining ideas for MICE on our Facebook page, so that’s one source of information participants can refer to.”

Moh said the itinerary could focus on a single city in the country or feature multiple destinations.

“As the incentive programme is not bound to a budget, participants can create the most luxurious itinerary or something simple that involves hiking through one of the many mountains in South Korea and temple stays for teambuilding. The winning entry must be original and unique,” she added.

Participants can also stand to win a Samsung Galaxy 4, Samsung camera and S$350 (US$279) worth of Korean restaurant vouchers.