fredag 11 oktober 2013 | Marketing
Gdansk in the ICCA Best Marketing Award Final
Last week, the finalists of the ICCA Best Marketing Award were announced. Among the finalists of this year's competition is Gdansk Convention Bureau/Gdansk Tourist Organization.
Gdansk Convention Bureau/Gdansk Tourist Organizasation was nominated for its CSR project - Gdansk Christmas Baubles held during EIBTM 2012 in Barcelona. The other finalists are: Melbourne Convention Bureau, Palais des Congres de Montreal, and VisitDenmark.
The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organizations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. Submission components consist of: innovation and creativity, research and rationale, return on investment, success in meeting the objectives and communication.
The goal of the project Gdansk Christmas Baubles was to help to promote the city of Gdansk during EIBTM through the involvement of all exhibitors, hosted buyers and visitors in a Christmas CSR project. Different kind of gifts were collected and given to children from a Spanish organization which supports education and development of young people growing up in difficult environments. Gdansk Convention Bureau/GTO purchased educational materials and encouraged co-exhibitors to donate gifts. In addition, guests were invited to Gdansk stand where they could prepare the Christmas spirit and decorate their own Christmas Baubles for children.
"The effect of the campaign is phenomenal. Together with EIBTM we checked it's range. According to our data the information potentially reached 625 000 people, including representatives of associations and corporations present at the exhibition. Moreover Gdansk was present in the international press. Equivalent is valued for more than 8000 EUR. In my opinion the idea of Gdansk Christmas Baubles was brilliant in its simplicity, " said Marta Wisniewska, Coordinator of Gdansk Convention Bureau/GTO .
Gdansk Convention Bureau representatives will present the project during the ICCA Congress in Shanghai. Results will be announced on November 6.