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AIME Wins Industry Awards

The Asia-Pacific Incentives & Meetings Expo (AIME) has won two international marketing awards in the Meetings Industry Marketing Awards (MIMA), announced at a gala dinner in London late last week.

The business events expo won Gold for Best Brand Marketing Campaign and Bronze for Best Live Marketing, with Jacqui Timmins, exhibition director at AIME saying that the recognition reflected AIME’s commitment to remaining at the forefront of industry innovation to ensure relevance to audiences.

“We’re determined to ensure we keep one step ahead and constantly provide our audiences with the latest advances in the meetings and incentives industry, to help them keep one step ahead of their competition,” she said. “It’s this commitment to being a business partner, not just an event, that sets us apart and keeps our audiences coming back year after year.”

Karen Bolinger, chief executive of the Melbourne Convention Bureau, which owns AIME, said winning these awards strengthens AIME’s position as a globally renowned, world-class event, which attracts high volumes of business and interest from overseas.

“AIME is a cornerstone of Australia’s highly successful business events industry and contributes substantial economic benefit to the local economy each year,” Bolinger said. “Wins like these highlight how well regarded our event is to an international audience and how we continue to be the must-attend event in this space, showcasing industry best practice.”

AIME is also nominated for Best Exhibition in the 2013 Australian Event Awards, which will be announced next month at a reception at Doltone House in Sydney’s Hyde Park.

Source: CIM Magazine