news
business Intelligence
Saudi Arabia to launch into MICE sector
worldwide by exhibiting at IMEX in Frankfurt.
New position
Aoife Delaney
new Director of Marketing and Sales at DMC Network.
Redefining meetings
Sarawak goes tribal
to boost business.
Hotel world
Asias ultimate destination,
Signiel Seoul Hotel opens in the worlds new landmark.
Business Intelligence
Ottawa Tourism
sees large business events bookings up 220% in Canada’s 150th year.
meetings creates events, events creates meetings
Swedish Exhibition and Congress Centre
in Gothenburg speeds up plans to extend facilities.
Aviation Industry
Swedish Aviation Tax to Cost 7,500 Jobs,
Conflicts with Global Carbon Agreement.
NEW
Successful trials lead IMEX in Frankfurt
to fully-fledged roll out of Zenvoy networking service.
meetings means business
Business Booms
at ibtm arabia 2017.
food and meetings
KOKS wins
the Faroe Islands’ first Michelin star
RSS
rss_icon
Links
ECM Launches its Academy – Accelerator of Meetings Industry Worldwide

Following 28 successful years of ECM Summer School, European Cities Marketing is exporting the concept to emerging destinations in non-European continents/regions like Asia, Africa, South America or the Gulf.

“European Cities Marketing offers a know-how transfer operation for the education of Meeting Industry professionals in destinations looking towards a global positioning. The ECM Academy is a tailor-made course for partner organizations outside Europe such as convention bureaux, hotels, PCOs, DMCs, airlines, conference venues, congress centres, convention and exhibition centres, and governmental bodies looking towards to a global promotion of the Meetings Industry,” said Ignasi de Delàs, ECM President, at the launch of the event during the IMEX Frankfurt this week.

In line with the ECM Summer School, the programme aims at leading the students towards practical and hands on education with relevant real cases studies and practical situations. Young people get acquainted with the fundamentals of the industry with a practical training approach developing concentration, teambuilding, interaction in a full immersion course.

Pier Paolo Mariotti, course leader of the ECM Summer School and initiator of the project commented: “To provide a full picture, the last day of the course will consist in 1 open workshop to draw guidelines for growth of the Meetings Industry in the destination, open to all local politicians, professionals and meeting suppliers. The ECM Academy will truly boost the destination as well as developing future leaders in emerging destinations.”

Seasoned practitioners

The major asset of the School is the faculty. Part of it comes from the Summer School, and additional contributions have been set in place. The faculty is not made up of academics but seasoned practitioners with a “tell it as it is” angle based on many years hands-on experience that give added value to the course. The team is composed of : Jonathan Cohen (Azimuth Marketing Communications Ltd), Rémy Cregut (Montreux Music & Convention Centre), Nalan Emre (IMEX), Paul Flackett (IMEX), Elisabeth Hansa (Austria Center Vienna), Cécile Koch (MIM Magazine), Cain Leathem (GB Fitness), Olivier Lépine (Biarritz Tourisme), Anja Loetscher (Geneva Convention Bureau), Bruna Migliazza (Hay Group Italy), Christian Mutschlechner (Vienna Convention Bureau), Michel Neijmann (IAPCO), Miguel Neves (IMEX), Annalisa Ponchia (European Society for Organ Transplantation), Olivier Ponti (Amsterdam Marketing), Mathias Sondermann (SAP Marketing), Mark Spivey (Maritim Hotels), Anne Wallin-Rodven (Oslo Convention Bureau), led by the course leader Pier Paolo Mariotti, CMP CMM.

“We will all do our utmost to ensure the success of the Academy by maintaining the highest standard of course content, retaining, recruiting the very best of speakers, and giving up-to-date examples showcasing latest trends in the Meetings Industry. There is no such training in the meetings industry! Try it out!” said Pier Paolo Mariotti.