Neil Brownlee, Head of Business Events at VisitScotland, was inaugurated as the 2025 Chair of PCMA at Convening Leaders, which took place in Houston from 12 to 15 January 2025.

Neil Brownlee, who has a wealth of experience gleaned from his over 35 years of experience in the international hospitality and business events industry, was sworn in alongside Chair Elect Kelly Ricker, Chief Operating Officer, Global Technology Industry Association. He assumes the role of Chair from PCMA’s Immediate Past Chair, Leonard Hoops, President and CEO at Visit Indy.

Neil Brownlee and Kelly Ricker will work together this coming year alongside PCMA’s Board of Directors and Trustees to continue promoting business events as catalysts for positive global economic and social transformation and gain wider recognition and understanding of the industry.  

Neil Brownlee said, “I am honoured to begin my tenure as Chair of PCMA, the first non-North American to do so, building on the leadership of my friend and colleague and Immediate Past Chair, Leonard Hoops. I am also delighted to be working alongside the talented and dynamic Kelly Ricker and Sherrif Karamat’s outstanding PCMA team.

“I am passionate about the role of business events in promoting social and economic progress. I intend to use this year and our global voice to position business events as change makers. I aim to represent all our globally diverse community members as we work together to drive impactful and meaningful change worldwide.”