Meeting Architecture is the discipline that focuses on the content side of meetings and conferences: al meeting objectives in the Learning, networking and motivation of participants.
The Identification of objectives, the meeting design (formats, conceptual and practical building blocks), the execution of the conference and eventually the assessment of results (evaluation and measuring of meeting results up to level 5 ROI).
Like an architect that helps the house owner to build a house, a meeting architect helps the meeting owner (who is never a professional in meetings) to build a meeting in four (IDEA) phases:
- Identifying the meeting objectives: expressed known objectives and the non-expressed potential objectives
- Designing the meeting based on those objectives using Conceptual, Human, Artistic, Technical and technology tools.
- Executing the meeting: producing and making sure all is done according to plan
- Assessing the measured end results and reporting