The PR World Alliance joined London-based Mission Hubs Network as an affiliate effective April 1. The partnership forms a strategic collaboration aimed at expanding both global agency networks.

The PR World Alliance (PRWA) is a premier network of best-of-breed, independent communications consultancies with 20 agencies active in more than 27 countries. Its members offer services ranging from PR and corporate communications to investor relations, media training, crisis management and sustainability communications.

Mission Hubs Network, connected to the UK-based Mission agency group, is a global creative and marketing agency partner ecosystem. Its areas of focus include data services, analytics, behavioral science, digital production, promotional marketing, and international business development support.

As partners, the two organisations will ensure that all member agencies can access the expertise of others, enabling tailored communication solutions that meet any client needs in any market and discipline.

“Through this partnership, we are pleased to provide our partner’s agencies and their clients with access to cutting-edge expertise in AI development, SEO, behavioral science, data analytics and other innovative services offered through Mission Hubs Network,” says Henry Feintuch, chairman of PR World Alliance. “Our organisation’s roots go back to its founding in 1988 in Belgium. Throughout the years, we’ve continually worked to expand value to our members and help provide them with a competitive advantage such as those offered through Mission Hubs.”

“We are excited to welcome PRWA’s agencies and look forward to collaborating and sharing insights to benefit our clients’ businesses. PRWA agencies’ extensive PR and corporate communications knowledge will offer a great advantage to the network as a whole,” says Paul Squirrell, managing director of Mission Hubs Network.