The Hybrid City Alliance has released a white paper exploring the design, sustainability and risks of hybrid and multi-hub hybrid events. The paper’s release coincides with the addition of five new members and the launch of a dedicated website. The free white paper, entitled Your Ultimate Guide to Multi-City Hybrid Events, has been produced from the output of four global workshops in January and February 2021 attended by congress organisers, convention bureaux, and suppliers such as hotels and AV companies.
The white paper sets out to:
- Define what it means to run a multi city hybrid event – this includes the challenge of seeking a definition of hybrid events and identifying where they sit in the industry’s wider offering and vernacular.
- Help choose whether or not to organise an in-person, digital or multi-hub hybrid event, including the various challenges and benefits of each.
- Provide ideas and guidance on the design of a successful multi-hub event with an awareness that this can mean creating separate live, digital and hybrid experiences with content appropriate to each as a stand-alone offering and the wider event as a whole.
- Consider the sustainability of multi-hub hybrid events, measure their impact on the world and apply appropriate actions to mitigate damage.
- Identify the risks associated with hybrid events, in particular those areas where risk to an event’s success is increased by a switch to the hybrid and multi-hub formats.
- Highlight health and safety challenges, particularly in light of an ongoing global pandemic.
To coincide with the launch of the white paper, The Hybrid City Alliance is also announcing the addition of five new members: Costa Rica Convention Bureau, Fukuoka Convention & Visitors Bureau (Japan), Liverpool Convention Bureau (UK), Quito Tourism Board (Ecuador), and Tourism Winnipeg (Canada).
These three additions bring the total membership to 17 cities from 12 countries across sex continents.
Bridget Chisholm, Director of Conferences at the International Leadership Association said: “The Hybrid City Alliance is poised to provide invaluable partnerships, making it easier for planners to move forward with hybrid and multi-hub events. This creative alliance offers the opportunity for associations to grow membership not only in areas that have historically not had the resources to travel but also in existing markets keen to stay put. When we are able to cast this wider net of participation, the space is created for the advancement of new knowledge, innovative practices, and cutting-edge theory which benefits not only members but also the larger global community.”
The International Leadership Association hosted their last in person conference for 1,200 delegates in Ottawa in 2019 – this year’s event will be in Geneva, another member of the Hybrid City Alliance.
Full details of the members, further information about the Hybrid City Alliance and contacts are all now available via the dedicated website hybridcityalliance.org.
The current Hybrid City Alliance members are:
Australia, Business Events Sydney
Belgium, Antwerp Convention Bureau
Canada, Ottawa Tourism Business Events
Canada, Explore Edmonton
Canada, Tourism Winnipeg
Costa Rica Convention Bureau
Czech Republic, Prague Convention Bureau
Ecuador, Quito Tourism Board
France, Cannes Convention Bureau
Japan, Fukuoka Convention & Visitors Bureau
Switzerland, Geneva Convention Bureau
Switzerland, Lausanne Montreux Convention Bureau
Switzerland, Zurich Convention Bureau
South Africa, Durban KwaZulu Natal Convention Bureau
South Korea, Seoul Convention Bureau
The Netherlands, The Hague Convention Bureau
United Kingdom, Liverpool Convention Bureau
About The Hybrid City Alliance
The Hybrid City Alliance brings together like-minded destinations to offer a simple, streamlined, transparent and free to access approach to engaging with multiple locations for hybrid and multi-city events. The city partners act as one point of contact for PCOs and event buyers looking to work with multiple suppliers and destinations on a single event. The Hybrid City Alliance is developing a range of services and additional tools for organisers, including educational content and white papers. These are available through the Hybrid City Alliance website – hybridcityalliance.org.