The Hybrid City Alliance continues to go from strength to strength, demonstrated through its recent win of the coveted ICCA Best Marketing Award. The accolade, which was awarded on the last day of the ICCA Global Congress, recognised the Hybrid City Alliance’s focus on partnership and community. As outlined in the Alliance’s entry for the award, the standout fact was that during a time of global turmoil a plethora of international partners came together to create a successful initiative for the benefit of all – making it a win for not one organisation but 24 separate ICCA members.

This awards success, plus the Hybrid City Alliance’s ongoing value to its members is driving even more growth for the organisation, which has seen a host of new members join over the summer of 2021, including:

  • South Korea, Jeju Convention & Visitors Bureau
  • Thailand, Thailand Convention & Exhibition Bureau

This growth is expected to continue as the Hybrid City Alliance develops new content and opportunities that will allow the membership to grow further.

Co-founding member of The Hybrid City Alliance, Bas Schot from The Hague Convention Bureau comments: “This award and our continued growth are a testament to the benefits of teamwork and a focus on partnerships and their importance. We all recognise that we are better together, the Hybrid City Alliance is delivering for all our members and I look forward to its ongoing success.”

Co-founder, Glenn Duncan from Ottawa Tourism added: “On behalf of the four founding cities and the other great destinations that make up the current roster of this alliance, we are extremely proud of the recognition bestowed upon us by the ICCA community. We strongly believe that collaborations of this kind are meaningful and we look forward to growing and evolving to meet the needs of our industry.”

Details of the Hybrid City Alliance’s award winning entry can be found here. Full details of the members, further information about the Hybrid City Alliance and contacts are all now available via a dedicated website.

About The Hybrid City Alliance
The Hybrid City Alliance brings together like-minded destinations to offer a simple, streamlined, transparent and free to access approach to engaging with multiple locations for hybrid and multi-city events. Their vision is to be the world leaders in developing ways for people to gather together in safe, flexible, and effective ways. The city partners act as one point of contact for PCOs and event buyers looking to work with multiple suppliers and destinations on a single event. The Hybrid City Alliance is developing a range of services and additional tools for organisers, including educational content and white papers. These are available through the Hybrid City Alliance website.

Launched in December 2020 by four co-founding cities (Geneva, Ottawa, Prague and The Hague), the Hybrid City Alliance is growing and currently includes 24 members.

Current Hybrid City Alliance members (November 2021)
Australia, Business Events Sydney
Belgium, Antwerp Convention Bureau
Canada, Explore Edmonton
Canada, Ottawa Tourism Business Events
Canada, Tourism Winnipeg
Costa Rica Convention Bureau
Czech Republic, Prague Convention Bureau
Ecuador, Quito Tourism Board
France, Cannes Convention Bureau
Japan, Fukuoka Convention & Visitors Bureau
Malaysia, Business Events Sarawak
Malaysia, Malaysia Convention and Exhibition Bureau
Malaysia, Penang Convention and Exhibition Bureau
Malaysia, Sabah Tourism Board
The Netherlands, The Hague Convention Bureau
South Korea, Jeju Convention & Visitors Bureau
South Korea, Seoul Convention Bureau
Switzerland, Geneva Convention Bureau
Switzerland, Lausanne Montreux Convention Bureau
Switzerland, Zurich Convention Bureau
South Africa Durban KwaZulu Natal Convention Bureau
Taiwan, JCIM MICE Marketing & Consulting
Thailand, Thailand Convention & Exhibition Bureau
United Kingdom, Liverpool Convention Bureau