• UFI, the exhibition industry’s global association with 900 members worldwide, has awarded IEG the prestigious Digital Innovation Award. 
  • IEG CEO, Corrado Peraboni: “This achievement strengthens our determination to create increasingly smart and connected experiences for our customers and stakeholders.”
  • The award ceremony is held in Hong Kong in November.

Italian Exhibition Group (IEG) has won the UFI Digital Innovation Award 2025, the prestigious international award promoted by UFI – The Global Association of the Exhibition Industry, which boasts 900 members from the global exhibition industry. Every year, UFI awards the most innovative projects in the global exhibition industry, from human resources to digital innovation, marketing and sustainable development.

In the ‘Digital Innovation’ category, the theme for the 2025 Award was ‘Driving Change through Digital Innovation.’ The aim of the topic was to identify innovative strategies that demonstrate how companies can use technology to make a measurable impact on the performance of a trade show or organisation, and Italian Exhibition Group clinched the award with its ‘All-in-one Ecosystem’ nomination.

“Winning the UFI Digital Innovation Award significantly acknowledges Italian Exhibition Group’s commitment to serving our communities,” explained IEG CEO, Corrado Peraboni. “This achievement strengthens our determination to create increasingly smart and connected experiences for our customers and stakeholders, in line with our mission: to be a Community Catalyst.”

The integrated technology ecosystem, developed by IEG’s Innovation area headed by Simone Zaccherini, was thus evaluated as the most advanced proposal due to its ability to radically transform the trade show experience by using artificial intelligence, automation and unified data management. The core objective of the system is to simplify interaction between exhibitors, visitors and organisers: from registration to post-event content usage through a new mobile app and an omnichannel platform that ensures continuity of experience across all touchpoints. The adoption of AI also enables user itinerary personalisation and improved engagement and service effectiveness, with a significant impact on exhibition performance.

Winners of UFI Awards 2025 will be officially honoured at the 92nd UFI Global Congress this November in Hong Kong SAR.