According to the IPK World Travel Monitor 2024, Germany once again ranks number one worldwide as a destination for business events and professional exchange — reaffirming the destination’s relevance with quiet consistency in a dynamic global landscape.
- 45 per cent of MICE trips to Germany are for meetings and seminars slightly above the global average.
- 23 per cent are for trade fairs and exhibitions clearly ahead of the global benchmark of 17 per cent.
- 21 per cent are congress-related again, just above the global average of 19 per cent.
- 11 per cent are incentive trips noticeably below the global average of 21 per cent.
