The Business Events Penang 2023 Annual Review is a pivotal occasion, encapsulating the extensive array of events hosted in Penang over the past year. From bustling conferences to impactful exhibitions, the evening offers a comprehensive summary of the diverse events that graced the state, showcasing their impact and outcomes.
Highlighted in the Review will be the substantial growth witnessed in Penang’s Business Events sector, exemplified by statistics and insightful analyses. Key figures from various industries and government bodies, including the Chief Minister of Penang, YAB Chow Kon Yeow, the Penang State Exco for Tourism & Creative Economy (PETACE), YB Wong Hon Wai, and the Chief Executive Officer of Penang Convention & Exhibition Bureau (PCEB), Ashwin Gunasekeran, are set to provide invaluable insights into the state’s burgeoning Business Events landscape.
Penang’s success in 2023 was evident as it hosted a record-breaking 604 events, marking a nearly three-fold increase from the previous year. These events contributed significantly to the state’s economy, with an estimated economic impact of RM 1,033,856,600, (about €200 million).
The Annual Review aims to celebrate past achievements and provide foresight into the exciting prospects awaiting Penang in the future. It will offer a glimpse into the sectors expected to thrive in Penang, paving the way for continued growth and innovation in the business events industry.
This exclusive event brings together industry leaders, stakeholders, and government officials, fostering collaboration and synergy to propel Penang’s Business Events sector to new heights. With a focus on sustainability, diversity, and excellence, the Annual Review sets the stage for a year of continued growth and positive experiences for Penang’s Business Events industries.
About Penang Convention & Exhibition Bureau (PCEB)
Penang Convention & Exhibition Bureau (PCEB) is a state bureau established to develop Penang’s Business Events and meetings, incentives, conventions and exhibitions (MICE) industry. PCEB aims to position Penang as the region’s preferred location for Business Events activities. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience.
In line with its mission to incubate the growth of Business Events in Penang, PCEB serves as Penang’s focal point for coordinating all Business Events activities, providing expert assistance to organisations and Business Events planners at every planning step. PCEB’s industry experts work hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smoothness and success of each event. PCEB’s goal is to enhance our Business Events clients’ experience and, at the same time, to expand the beneficial economic impact of local MICE businesses.
