The Adelaide Convention Bureau in South Australia has rebranded as Business Events Adelaide after 48 years. Chief Executive Officer Damien Kitto says the new name better reflects the organisation’s remit to attract a broad range of business events including meetings, conventions, conferences, exhibitions, seminars, symposiums and corporate incentives.
According to Damien Kitto, the rebranding also reflects a shift in Australia’s national business event sector, which has seen many interstate organisations move away from being titled convention bureaux and towards the use of the term business events.
