Exhibition World Bahrain (EWB) has officially launched the EWB Students Programme, an educational initiative designed to introduce young adults to the dynamic Meetings, Incentives, Conferences, and Exhibitions (MICE) industry and inspire them to explore it as a promising career path.
With its hands-on approach and expert guidance, the EWB Students Programme marks an important milestone in raising awareness among Bahrain’s youth about the strategic significance of the MICE sector and business events and its wide range of exciting career opportunities.
The programme was rolled out across five leading schools in Bahrain: St Christopher School, American School of Bahrain, British School of Bahrain, Bahrain Bayan School, and Ibn Khuldoon National School, reaching nearly 100 students aged 15 to 18 years (Grades 9–12).
Through interactive lectures and engaging activities, the programme highlighted the MICE industry and business events’ critical role in advancing Bahrain’s economy, supporting the Kingdom’s Tourism Strategy 2022–2026, and contributing to regional economic diversification. The initiative also served as a meaningful platform to highlight the growing importance of business tourism in driving sustainable economic growth and fostering innovation.
The lectures covered a wide spectrum of topics, including: The significance of the MICE sector and business events in Bahrain and the region, tourism mega-projects and MICE infrastructure, the event life cycle and event management in practice, key industry stakeholders and ecosystems, international trends, and career opportunities and pathways within the tourism, MICE and business events sectors.
Adding a creative dimension to the learning experience, students participated in the ‘EWB Game of Life’, an interactive board-game-style activity designed by EWB to stimulate real-world decision making in tourism and business events. Students worked in teams to navigate strategic and creative challenges, testing their problem solving skills while competing to win.
The winning team from each school will be awarded a special behind-the-scenes tour of EWB during a major live event, offering them first-hand exposure to client interactions, event setup, and venue operations.
About Exhibition World Bahrain (EWB)
Inaugurated in November 2022 and owned by the Bahrain Tourism and Exhibitions Authority (BTEA), Exhibition World Bahrain (EWB) is the World’s Leading New Exhibition and Convention for 2023, the Middle East’s Leading Large-Scale Wedding Venue 2024 and the newest MICE venue in the Middle East. The venue offers a wide range and variety of leasable spaces for all types of events of all sizes, from large conventions and exhibitions to conferences and meetings, live entertainment performances, large weddings, galas, celebrations, corporate functions and more. In addition to 10 large Exhibition Halls, EWB’s Convention Centre features a Grand Hall and an adjacent Meeting Hub of 19 meeting rooms of varying sizes. Its extensive capacity enables it to host several events and exhibitions simultaneously.
