The Melbourne Convention Bureau has announced the launch of The Positive Impact of Business Events Report, providing an overview of the immense value that business events deliver.
From significant economic contributions to community engagement and sector growth to education, trade, and investment, business events create real change and lasting legacies for Victoria. The informative and comprehensive report features case studies from business events in Melbourne over the past decade, demonstrating the many ways in which these events have contributed to the Victorian economy and the far-reaching impacts they’ve had.
Speaking at the opening press conference at the Asia Pacific Incentives and Meetings Event (AIME) 2025, MCB Chief Executive Officer Julia Swanson highlighted some landmark events that have shaped Melbourne.
“From the strengthening of leadership and international partnerships of the Asia Pacific Offshore Wind & Green Hydrogen Summit in 2023 to the community engagement of the 2024 Lions International Convention and the lasting legacy and impact of the 20th International AIDS Conference, business events are invaluable to Victoria.”
“This report includes multiple case studies outlining what Melbourne Convention Bureau has achieved and the immense value that business events have brought to the Victorian community, the economy, education, trade, and investment.”
The Positive Impact of Business Events Report demonstrates that in addition to supporting the economy, business events act as a platform for knowledge exchange, innovation, and networking opportunities. They advance industry growth, drive technological advancements, and enhance skill development across key sectors. Additionally, these events stimulate collaboration and lead to sustainable development outcomes.
Over the past ten years, MCB has delivered 1,620 business events, resulting in $2.34 billion in economic contribution. Business events boost hotel occupancy, with 1.3 million hotel room nights booked over the past ten years from the 610,000 delegates visiting Victoria. Additionally, business events generate employment opportunities in event planning, hospitality, transportation and local services, with an estimated 29,000 jobs created by MCB’s business events over the past decade.
