The Melbourne Convention Bureau has launched its second edition of the popular interactive Melbourne eGuide, highlighting the city’s strengths as a leading Australian destination for business events. Supported by the Business Events Australia Advance Program, the guide educates and influences event planners on Melbourne’s business events offering, including its special venues, products and major events.

Special features include creating first-class VIP experiences at venues such as the Melbourne Cricket Ground, Flemington and Melbourne and Olympic Parks, and learning how to weave your business event or itinerary program around one of Melbourne’s major events as the Australian Formula 1 Rolex Grand Prix. Event planners will also enjoy learning about Melbourne’s new venue offerings for major business events, benefit from an update on the city’s Accor properties, receive tips for hotels with twin-share rooms to consider, and product and venue ideas to take their event to the next level.

MCB Chief Executive Officer Julia Swanson explains the Melbourne eGuide is an example of the high-quality planning tools MCB produce for event owners, planners and delegates. “We’ve received positive feedback on the first eguide’s useful content, easy-to-read layout, accessible design and itinerary mapping ability,” she says, and adds: “Melbourne is constantly evolving, innovating and adapting to meet new needs in the business events sector. Since launching the first edition last year, the eguide has become an essential planning tool, encouraging both planners and delegates alike to rethink their next visit to Melbourne.”

Event planners and delegates will also find the eguide’s interactive map, used for researching and creating custom itineraries, to uncover all the offerings available during and after the business event. This embedded map enables event owners, planners and attendees to seamlessly plan their trip and create custom itineraries for site inspections, delegate tours and pre-and-post conference travel, with the aid of videos, images, 360-degree experiences, product descriptors and hyperlinks. Offering geographic location or category search functions such as Eat, Play, Relax, Conference and Caffeinate, the map is a way to familiarise users with how to maximise their time in Melbourne. It even provides real-time directional features accessible via mobile phones to help guide you through the city.

Tourism Australia supported the launch of the Melbourne eguide via its Business Events Advance Program, which partners with industry on activity that aims to increase the number and value of international business events for Australia.